Posted by Welcome to episode #158 of Six Pixels Of Separation – The Twist Image Podcast. Here is Media Hacks #11. It’s a very deep conversation about new platforms and old platforms rebranded. It covers everything from global realities to the local business scene. There’s lots of talk about search engines and social media. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #158 – Host: Mitch Joel.
- Running time: 43:05.
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- Media Hacks episode #11:
- C.C. Chapman – Managing The Gray – Advance Guard.
- Christopher S. Penn – The Financial Aid Podcast – Marketing Over Coffee.
- Not present:
- Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
- Hugh McGuire – LibriVox – The Book Oven.
- Julien Smith – In Over Your Head – Co-author of Trust Agents.
- Google Local Business.
- Understanding the "nofollow" tag.
- Google and signals.
- Google sometimes does things very quietly.
- Matt Cutts from Google talks about the new realties of search engine optimization.
- Who else feels like they are wearing diapers.
- Google Wave and the unknowing of it all (but we talk about it anyway).
- Microsoft – Bing.
- E3.
- PSP Go.
- Microsoft – Project Natal.
- The power of gaming.
- Gaming units as entertainment systems.
- Protoype video game using Facebook Connect.
- Is the PS3 the new supercomputer?
- Music from the Podsafe Music Network:
- Kevin Reeves – ‘Throw Me A Line’.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #158 – Host: Mitch Joel.
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Hey Mitch,
Regarding Bing — I think you guys got down the wrong path on this one, when you tried to find a way that Bing was better than Google in terms of search results or the user experience.
If you’re Microsoft, being better than Google is not anywhere near the point. The Point is that Google is making a ton of money from Adwords and Microsoft wants a piece of the advertising action.
My bet is this has nothing to do with search and everything to do with building an audience to advertise to.
And rather than getting the early adopters to promote Bing to their mass market friends, they go direct to the mass with $100M+ in TV ads and build the audience the old fashioned way. (or if that doesn’t work do a Windows Update that changes your IE defaults to point to Bing)
It’s not sexy or trendy or perhaps even effective, but it fits their profile.
I’d be really interested in your reviews of Microsoft’s BingWords advertising platform once it’s announced. 🙂
[Completely loving Media Hacks BTW]