SPOS #193 – Media Hacks #26

Welcome to episode #193 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another industry? What happens to the brand? How trusted is the personal brand of the individual? Along with that we graze through a bunch of topics from mobile and iPhone apps to the pending launch of the iPad. We even take a sneak peek at where C.C. Chapman won’t be during SXSW (hint: it’s in line waiting to get into parties) and have a chat about the power of email for Marketers (and where it’s going), plus lots more. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #193 – Host: Mitch Joel.

• Running time: 48:04.
• Audio comment line – please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
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• Six Pixels of Separation the book is now available.
• Episode #26 of Media Hacks is here and it features: 
• C.C. Chapman – Managing The Gray – Campfire.
• Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee. 
• Not present (tsk, tsk):
• Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
• Hugh McGuire – LibriVox – Bite-Sized Edits – The Book Oven.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• Digital Dads is going strong.
• C.C. Chapman’s sex life revealed.
• Going beyond the movies… into an iPhone app: Bank Run.
• iPhone apps – is it realistic for us to be this excited over them?
• iPhone apps as the widgets for 2010.
• Mobile platforms have to work across all of these platforms.
• Gowalla – the Foursquare competitor… do they have a chance?
• The Foursquare television commercial.
• C.C. Chapman blames Canada.
• Location-aware platforms (a continuation on the Please Rob Me stuff).
• Facebook and location-based services.
• Facebook patents Social Networking?
• Apple sues HTC and we think they have to (sadly).
• The iPad is coming, the iPad is coming! (is everyone going to get in line and what for this glorified digital photo frame?
• Is a new Macbook Pro coming soon?
• MacRumors Buyer’s Guide.
• The Ninja is all about email… but email is dead… or not…
• Great business growth is about getting the basics in order.
• What happens to a brand when a big personal brand switches gear?
• The Financial Aid Podcast has podfaded.
• Is email dead? (hardly).
• It’s attitudinal not generational.
• Let’s all check out Chat Roulette.
• About randomness and nothingness.
• The mad rush that is SXSW.
• C.C. Chapman assumes the role of Hugh McGuire in this episode.
• Make sure to grab Chris Brogan’s brand new book: Social Media 101.
• David Usher – ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #193 – Host: Mitch Joel.