SPOS #198 – Figuring Out The "How?" With Nilofer Merchant

Welcome to episode #198 of Six Pixels Of Separation – The Twist Image Podcast. When you ask people working in Digital Marketing how they develop their strategy, most of them look at you the same way a dog does when you talk to it (sideways). Nilofer Merchant lives in the world of helping companies (Adobe, Apple, Nokia, etc…) figure out not just their business strategy, but how to create and engage in a culture of strategy that is ongoing and iterative. I had the please of meeting Merchant in person at TED this past year and we became fast friends. She is the author of one of the best business books on strategy in the past long while titled, The New How, and she is also an excellent public speaker. As founder and CEO of Rubicon, she helps brands like Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec and others to create winning business strategies. Also, if you have never heard of an "air sandwich" or "murderboard", then you really should take a listen. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #198 – Host: Mitch Joel.

• Running time: 33:17.
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• Episode #28 of Media Hacks is coming soon and it features: 
• Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
• C.C. Chapman – Managing The Gray – Campfire.
• Hugh McGuire – LibriVox – Bite-Sized Edits – The Book Oven.
• Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee. 
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• In conversation with Nilofer Merchant.
• Author of The New How.
• Nilofer on Twitter: @nilofer.
• Rubicon.
• New Leaf – ‘Magic Carpet’.

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Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #198 – Host: Mitch Joel.