SPOS #347 – Apple's Marketing Secrets With Ken Segall

Welcome to episode #347 of Six Pixels Of Separation – The Twist Image Podcast. If you ask veteran marketing professional, Ken Segall, what made Apple so great, he can sum it up in two words: insanely simple. It’s also the title of his recent business book, Insanely Simple. As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the "Think Different" to iMac days and beyond. It wasn’t just a lesson in simplicity from Jobs that inspired Segall, but rather an ethos that he hopes to drive through all organizations who are willing to listen. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently… and simpler about the brands that you work with. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #347 – Host: Mitch Joel.

• Running time: 44:38.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
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• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is coming on May 21st, 2013.
• In conversation with Ken Segall.
• Insanely Simple.
• Ken Segall’s Observatory.
• Scoopertino.
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• This week’s music: David Usher ‘St. Lawrence River’.
• Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #347 – Host: Mitch Joel.