SPOS #590 – Sonic Branding With David Meerman Scott

Welcome to episode #590 of Six Pixels Of Separation – The Mirum Podcast. 

Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #590 – Host: Mitch Joel. The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. More than ever what we often hear is as important as what we read and see. The impact that audio has on a brand cannot be understated. So much so, that famed marketing thought leader and strategist, David Meerman Scott, has a new co-venture (with Juanito Pascual) called, Signature Tones. The bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars, Newsjacking and more has many thoughts on the intersection and opportunity that exists for marketing and music. Enjoy the conversation… 

• Running time: 52:07.
• Hello from beautiful Montreal.
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• Here is my conversation with David Meerman Scott.
• Signature Tones.
• The New Rules of Marketing & PR.
• The New Rules of Sales & Service.
• Marketing the Moon.
• Real-Time Marketing & PR.
• Marketing Lessons from the Grateful Dead.
• World Wide Rave.
• Eyeball Wars.
• Newsjacking.
• Follow David on Twitter.
• This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Mirum Podcast – Episode #590 – Host: Mitch Joel.