TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingTag: 30 second spot
In Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingAdvertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingDigital Videos Is The New 3D
No, don’t worry… you don’t need glasses or anything like that. For marketers trying to navigate digital marketing in a
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingThe Big Small Screen
The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact,
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingWho Will Win The Superbowl? Facebook… That's Who
The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingEverything Is "With" Not "Instead Of"
Want to know if the Digital Marketing agency you’re working with truly understands the "marketing" part of your business equation?
Continue readingPushing Past The Marketing Noise
When was the last time you walked down the strip in Las Vegas? Can you remember which ads you saw?
Continue readingLife During The 30-Second Spot
The TV industry is about to go through some very dramatic changes. Yes, people have been saying that the Internet,
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