It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
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How Much Does It Cost?
Let’s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex
Continue readingFinding The Perfect Pitch
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter
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