My perspectives on the near-future of Generative AI is less optimistic than others. First: AI, including the Generative AI tools
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Tag: ad
Extra! Extra! Social Media Says ‘Bye-Bye’ To The News?
It’s not just Canada that is dealing with the news business. Axios is reporting that, Social Media Traffic To Top
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On Advertising Models, Targeted Advertising And Brands Podcasting
Advertising is changing more than we know it. Look no further than the conversations that we’ve had in the podcast
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Six Links Worthy of Your Attention #555
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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Six Links Worthy of Your Attention #521
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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It’s Pretty Simple: Make Better Ads
If only it were that simple. But, it kinda is, right? For over two decades, I have repeated the same
Continue readingThe End Of Advertising (Easy There)
Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingAll Ads Are Not Created Equal
It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingA More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingLet's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue readingAds Worth Watching… And Spreading
Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has
Continue readingThe Price Of Personalization
What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves,
Continue readingAds Worth Spreading 2013
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth
Continue readingThe New Media Diet
How much media can you switch through in an hour? For years, new media speakers would tell the story of
Continue readingAds Worth Spreading
People hate advertising. How often have you heard that line? Do you believe it to be true? I don’t (no
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Never another podcast episode or article 