ad format Archives - Six Pixels of Separation

Math Is Hard… Or How To Make Your Advertising Count

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes

Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long

Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many

We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns

Brands are struggling to understand YouTube. It’s a mystery to most brands why some videos work and other don’t. There

It’s too bad that Facebook and Twitter haven’t quite figured out their unique advertising models yet. It’s easy to be