Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
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Is It Wrong To Feel Bad For Facebook?
I feel bad for Facebook. Does that make me a horrible person? I’ve been a part of Facebook since not
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingWhat's The Point In Commenting On Blogs?
What is the true value of a comment on a blog? If you go back in time (a little over
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
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