At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingTag: ad serving
Fear Of A Google Planet – Google Ad Planner Is About To Change Everything
I saw Google‘s new media and Web measurement tool, Google Ad Planner, yesterday in action. It’s scary good. To date,
Continue readingIf Marketers Are Drowning In Data Imagine How We Feel In Digital Marketing
While sitting through the awards ceremony at last night’s Canadian Marketing Association 2007 Annual Awards, it struck me how many
Continue reading