Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
Continue reading
Tag: ad spend
Why Facebook Is Cleaning Up The Neighborhood
Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a
Continue readingThe Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingPump And Dump Does Not Generate Great Content
“Let’s share everything. There’s lots of good stuff here. Did you catch that?” Put aside the issue of narcissism (and,
Continue readingThe Brands That You Live For
I watched the documentary Citizenfour the other night. It was on Netflix. It’s from 2014. It’s a documentary about Edward Snowden. There
Continue readingProgrammatic Advertising Creative. Winter Is Coming.
Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close
Continue readingWaze Does Display Advertising Right
There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingAdvertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingThe Most Impressive Trends In Digital Media
If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds
Continue readingWhen Is This Going To End?
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope
Continue readingThe Changing Face Of Social Media Marketing
2009 was a big year for Social Media Marketing. 2010 is going to be a bigger year for Social Media
Continue readingWhere Influence Lives
"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according
Continue readingPrime Time Is All The Time
The New York Times ran an article today titled. In the Age of TiVo and Web Video, What Is Prime
Continue reading
Never another podcast episode or article 