Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue readingTag: advertiser
Frayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingChange Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue readingFake Traffic, Bots And Faker Websites
Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingThe Church And State Of Advertising
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingFear And Loathing In Advertising
What a long, strange trip it’s been. There are many who think that advertising as we have known it to
Continue readingThe Shift To TV Everywhere
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night,
Continue readingThe Other Side Of Privacy
You can’t throw a rock and not hit a concern about privacy and the use of our data online. This
Continue readingThe iPad Won't Save You
How were the line-ups today outside of the Apple stores? You’re going to read, see and hear non-stop coverage of
Continue readingMaking Sense Of The Mess
When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie
Continue readingDemand Better Content
How would you feel if you found out that everything you are reading in the newspaper was chosen for you
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingThe End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
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