People are very upset with the new company name, Oath. Oath is what the Verizon-owned AOL and Yahoo will be
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The Tune-Up Of TV
How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I
Continue readingThis Will Change Everything… Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as
Continue readingVideo Games Are The Newest Cable Channels
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingA New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingWhen The Advertising Slowdown Picks Up
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingTV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month
Continue readingTrading Analog Dollars For Digital Pennies
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue readingWill Addressable Advertising Make TV Ads Better… Or More Like The Web?
I have a stack of articles to read. They all sit in a black folder that resides in my backpack.
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Never another podcast episode or article 