What if consumer habits changed over time, and then very quickly… what would you do? How long have you heard
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Tag: advertising age
The Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingThe Digital Generation Is Now Every Generation
Everything is digital. Fine. Everyone is online. Fine. These are just platitudes. There are many industries and businesses that are
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
Continue readingThe Disruption Complex In Business Today
Episode #418 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #418 – The Disruption Machine With Bob Knorpp
Welcome to episode #418 of Six Pixels Of Separation – The Twist Image Podcast. Bob Knorpp may be best known
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingThe Marketing Of Things
We put brands on everything. Think about it this way: we put brands on everything and we’re putting the Internet
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingThe Merits Of "Like" When It Comes To Real Relationships In Marketing
Episode #350 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #350 – Can't Buy Me Like With Bob Garfield And Doug Levy
Welcome to episode #350 of Six Pixels Of Separation – The Twist Image Podcast. There’s a new book in town
Continue readingSPOS #330 – Jonathan Salem Baskin Is Selling The Marketing Dream
Welcome to episode #330 of Six Pixels Of Separation – The Twist Image Podcast. Jonathan Salem Baskin is not only
Continue readingThe iPad Should Be Free
Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor
Continue readingThe New Marketing Hacker
There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist
Continue readingSPOS #306 – Truth In Marketing With Jonathan Salem Baskin
Welcome to episode #306 of Six Pixels Of Separation – The Twist Image Podcast. Jonathan Salem Baskin is becoming a
Continue readingTruth In Marketing
Episode #306 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingThe New Media Diet
How much media can you switch through in an hour? For years, new media speakers would tell the story of
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
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