Welcome to episode #534 of Six Pixels Of Separation – The Mirum Podcast. Is there a formula to creating a
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A More Elegant Question About Publishing And Money
How are publishers going to make money? That is the question that everyone in the media wants an answer to.
Continue readingPoets And Plumbers And The Future Of Advertising
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingThe Agency Is Dead. Long Live The Agency.
How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or
Continue readingDisruption, Disruption Everywhere
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingMarketing Needs To Be About What's New
The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes
Continue readingThe Point Of Creativity In Business
**The point of creativity in business is to tell and/or sell.** For some reason, the statement above is seen (by
Continue readingThe Misery Of Agency Life
Episode #438 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #438 – The Misery Of Agency Life With Uwe Hook
Welcome to episode #438 of Six Pixels Of Separation – The Twist Image Podcast. There’s an infamous line from the 1976
Continue readingThe Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingThe Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingLet's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue reading(Almost) No One Is Seeing Your Content
Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to
Continue reading20 Best Marketing Books Of All Time
What are the best marketing books of all time? It’s a question that I get asked, multiple times per week
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
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