There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingTag: advertising agency
What Publicis Omnicom Is Screaming At Our Industry
Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having… today. The
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingThe Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then
Continue readingAds Worth Spreading 2013
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingWhere Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingThe Permanent Brand
Have you ever read a book about branding? When you study the art of branding, any good book on the
Continue readingThe Right Fit
What makes great advertising work? Whether you’re watching a panel discussion at the Cannes Lion or reading an article in
Continue readingWhere To Put The Blame
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used
Continue readingAnother Kind Of Advertising Agency
Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins?
Continue readingAre Startups The Future Of Media?
Who holds the future of media in their hands? If you take a serious look at the media world, there
Continue readingThe New Marketing Hacker
There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist
Continue readingIt's Not About Advertising. It's About Creating A Brand Movement.
Episode #304 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #304 – Creating Brand Movements With Scott Goodson
Welcome to episode #304 of Six Pixels Of Separation – The Twist Image Podcast. Scott Goodson is the founder and
Continue readingMad Men 2012
There’s a new reality show in town… and it’s just for you. AMC has a new original series called, The
Continue readingEmbrace The Squiggly
How did you get here? I’m fascinate by people and their career paths – especially the marketing professionals. Do you
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingAds Worth Spreading
People hate advertising. How often have you heard that line? Do you believe it to be true? I don’t (no
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Never another podcast episode or article 