How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of
Continue readingTag: advertising agency
Fear And Loathing In Advertising
What a long, strange trip it’s been. There are many who think that advertising as we have known it to
Continue readingConsumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
Continue readingThe Modern Marketing Agency
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying
Continue readingThe Size Of The Boat. The Motion Of The Ocean.
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I
Continue readingWhat Are You Fighting For?
There’s an ugly truth about the business that most of us are in. A friend of mine works at a
Continue readingThe Line
What happens when great Marketing creative goes bad? It’s the oldest story in the advertising book: the agency will blame
Continue readingThe 10 Questions Every Content Creator Must Ask
There are some things you must get out of every interview. There is no doubt that you want to get
Continue readingThe Harsh Realities Of The Real-Time Web For Marketers
In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingFree Content Is Killing Media (And Advertising)
If people (this includes you) don’t start paying for content, we will see a lot of key media outlets go
Continue readingInnovation And Talent In The Marketing Industry
When was it the business of a Marketing agency to do anything but service the needs of the brands it
Continue readingThe Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingFind Your Vision And Creativity
I want to be Alex Bogusky… and you should too. Forget that fact that Alex was one of the guy’s
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingThe Revolution Will Not Be Televised
Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media
Continue readingIt Is What It Is And It Does What It Does
Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may
Continue readingWorking Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingMake Them Feel
People have a need… a want… to feel something. It’s incumbent on Marketing to make people feel something because if
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingNo Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
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