That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
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How To Market Yourself As A Speaker
Many people say they would like to do more public speaking. Many people bill themselves as Public Speakers. Many people
Continue readingAn Expert With No Experience
What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingPushing Past The Marketing Noise
When was the last time you walked down the strip in Las Vegas? Can you remember which ads you saw?
Continue readingFailure Is Not An 0ption
Just last week, I caught myself watching Apollo 13 for the umpteenth time on TV. The Oscar Award-winning Ron Howard
Continue readingThe Good Client
One of the hardest things to do is to choose a Digital Marketing agency. Here’s why: In the traditional advertising
Continue readingWhen Online Advertising Fails The Newspaper Industry
If you’ve been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them
Continue readingMarketers Are Behind The Times
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry
Continue readingResponding To The Conversation
What if everything just went quiet? If you close your eyes and cover your ears, does it all just go
Continue readingManaging
Why is it that most businesses are fine with either keeping things just as they are or cutting back on
Continue readingThe Agency Of The Future Is…
The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).
Continue readingThe Connected Agency
I had a slew of flights this week and was finally able to tear through a Forrester Research report called,
Continue readingThe Age Of Conversation
Last year, I missed the boat in contributing to an online book/project called, The Age of Conversation. It’s an assortment
Continue readingContent Play
I need to find the source for the quote: "reputation is the new PageRank." I’ve been thinking a lot about
Continue readingDoes 3,495 Views On YouTube Mean It's Viral?
On February 12th, 2008 (about four days ago) I posted a video to YouTube called, Apple Macbook Air Sony Vaio
Continue readingGoogle Eats Advertising For Breakfast
In another step to making itself self-aware, Google announced this week that it has spent the past year working with
Continue readingDigital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy
Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again…" It turns out
Continue readingFiguring Out Who Should Own Social Media
Who should own Social Media? Yes, I’m re-opening this can of worms. But, it’s not my fault. I was listening
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