It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
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Tag: advertising campaign
It’s Pretty Simple: Make Better Ads
If only it were that simple. But, it kinda is, right? For over two decades, I have repeated the same
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingQuality And Speed Don't Have To Collide
“Those are all great ideas, but we need something in market fast.” It’s the toughest part of the conversation, when
Continue readingThe Role Of A Marketer (Yesterday And Tomorrow)
Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
Continue readingSometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
Continue readingThe Permanent Brand
Have you ever read a book about branding? When you study the art of branding, any good book on the
Continue readingSharing Is Caring (And Selling)
What makes media a social media? There’s a long-standing answer to this question. For some, it seems both obvious and
Continue readingBreaking All Of Twitter's Rules
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles,
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingWhat It Takes
Have you ever thought of what it takes to make something really happen? It could be an advertising campaign, it
Continue readingWanting Something
How badly do you want something? It’s very interesting to think about the things we want and lay them against
Continue readingCreativity In The Age of Web Analytics
Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research
Continue readingThe Next Big Thing Online Could Well Be Anonymity
With more and more people adding more and more personal stuff about themselves online, it’s fascinating to think that the
Continue readingYou Are Free To Try Everything
While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
Continue readingThe Last Mile Of Marketing: Listening At The Point Of Need
There is still a strong (and growing) argument for the power of search, online social networks and how they beat
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
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