Consolidation is everywhere. Does that mean that Snapchat is about to get gobbled up? There’s been a lot of heat
Continue readingTag: advertising holding company
Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
Continue readingIf Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingThe Current State Of Advertising's Business
Where is the world of advertising at today? It’s easy to say that advertising is dead (it’s not). Here is
Continue readingWhere To Put The Blame
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used
Continue readingBig Time Marketing Going Forward
Sir Martin Sorrell is currently the CEO of WPP Group (the world’s second largest advertising holding company). They employ 100,000
Continue reading