A thought: Twitter has been languishing. Their growth has been relatively dormant with few innovations and new features over the
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Tag: advertising industry
It’s Pretty Simple: Make Better Ads
If only it were that simple. But, it kinda is, right? For over two decades, I have repeated the same
Continue readingOpen Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice – Strategy Column
Hey, Siri… let’s not mess up these voice assistant ads, ok? One of the short-term technology innovations that will cause
Continue readingAre You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The New
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingBirds And Lions. New Platforms And New Engagement
Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie?
Continue readingAds Worth Watching… And Spreading
Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has
Continue reading20 Best Marketing Books Of All Time
What are the best marketing books of all time? It’s a question that I get asked, multiple times per week
Continue readingWhat Publicis Omnicom Is Screaming At Our Industry
Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having… today. The
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingAds Worth Spreading 2013
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth
Continue readingThe Marketing Problem Is Simple: There Are Too Many Ads
As a brand, do you find it hard to put your message in front of the right audience? This used
Continue readingThe iPad Won't Save You
How were the line-ups today outside of the Apple stores? You’re going to read, see and hear non-stop coverage of
Continue readingWho Will Win The Superbowl? Facebook… That's Who
The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on
Continue readingArt & Copy
Have you seen the movie/documentary, Art & Copy? I had not (and shame on me!). I rented it from iTunes
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