advertising metrics Archives - Six Pixels of Separation

The Super Bowl Ads Were Better Than You Think

The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a less

**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that

Not the best question that a marketing professional should be asking, but bear with me on this. The price of

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman

The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow

How many friends do you have? How many people are following you? How many people subscribe to your Blog? What

What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of