Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
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Tag: advertising research
Advertising. Full Steam Ahead.
“Advertising is dying. Advertising is dead. Advertising doesn’t work.” A common theme. A common rant. It’s fine to think that
Continue readingCreativity In The Age of Web Analytics
Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research
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