advertising spend Archives - Six Pixels of Separation

The Best An Ad Can Get

Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse

When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. And you thought

What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly,

Where is the world of advertising at today? It’s easy to say that advertising is dead (it’s not). Here is

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.

What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US