The big news this week in the newspaper industry was not Google‘s Marissa Mayer speaking before a Senate subcommittee on
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The Power Behind Your Website Name, Vanity URLS And Generic Domain Names
What’s in a name? When the dot com boom happened in the early nineties it was nothing short of a
Continue readingLife During The 30-Second Spot
The TV industry is about to go through some very dramatic changes. Yes, people have been saying that the Internet,
Continue readingSPOS #154 – Putting The "Social" Back Into Social Media
Welcome to episode #154 of Six Pixels Of Separation – The Twist Image Podcast. Here’s a quick little rant about
Continue readingUnderstanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics
Continue readingA New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of
Continue readingSPOS #153 – Media Hacks #8
Welcome to episode #153 of Six Pixels Of Separation – The Twist Image Podcast. As usual, this is confusing because
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingMaking Things Click Online Is Smart Business
If there’s one conversation happening around the water cooler right now, it is how to figure out what’s working in
Continue readingThe Present And Future Of Media – Big Trouble Or Huge Opportunity?
Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader – depending
Continue readingThe Business Of Blogging
Maybe all of those Bloggers taking $500 per Blog post from advertisers to post about their brands, products and services
Continue readingSPOS #152 – Orgasmic Digital Marketing Avinash Kaushik
Welcome to episode #152 of Six Pixels Of Separation – The Twist Image Podcast. This could well be one of
Continue readingSPOS #151 – Media Hacks #7
Welcome to episode #151 of Six Pixels Of Separation – The Twist Image Podcast. This is also Media Hacks #7
Continue readingIt's Not A Numbers Game (But It Is A Numbers Game)
Having several thousand people following you on Twitter is not going to save your business. It’s also going to be
Continue readingSPOS #150 – Experiment With Marketing
Welcome to episode #150 of Six Pixels Of Separation – The Twist Image Podcast. This is the ramblings of a
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingSPOS #149 – Media Hacks #6
Welcome to episode #149 of Six Pixels Of Separation – The Twist Image Podcast. Here is another fascinating conversation with
Continue readingOn Journalism
If you’re interested in a career in Journalism, think long and hard about what it will mean to "be" a
Continue readingMarketers Are Behind The Times
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry
Continue readingSPOS #148 – Old School Rants About The New School
Welcome to episode #148 of Six Pixels Of Separation – The Twist Image Podcast. This may seem a little retro,
Continue readingWhen The Advertising Slowdown Picks Up
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you
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