One of the biggest challenges in diving into some of the newer Social Media channels is figuring out who is
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Do More With Less
You must be very tired of Blog postings about the Marketing industry and the economy. I know I am. But,
Continue readingSPOS #138 – The Shift To Real New Media
Welcome to episode #138 of Six Pixels Of Separation – The Twist Image Podcast. On the road from a conference
Continue readingDeliver Value
What may seem like value to you may well be spam to the person you’re sending it to. This is
Continue readingThere Is A Cost To Free
Whether you are creating any form of content online (text, audio, images or video) or are simply consuming it, there
Continue readingSPOS #137 – Podcasting All-Star Discussion
Welcome to episode #137 of Six Pixels Of Separation – The Twist Image Podcast. Podcasting is not dead. In fact,
Continue readingWelcome To The Sixty Second News Cycle – Death To The 24 Hour News Cycle
The news cycle has changed so much in the past five years. This has had a direct effect on Marketing
Continue readingWho Isn't A New Media Strategist?
If you look at many of the profiles found on Blogs and people’s ultra-short/sharp bios on Twitter, you will notice
Continue readingMass Media – Mass Destruction
It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it.
Continue readingPodcasting Is Not Even On Life Support
This post would have been called, Podcasting Is Not Dead, if that had not already been the title of a
Continue readingSPOS #136 – The Power Of Twitter With Christopher S. Penn
Welcome to episode #136 of Six Pixels Of Separation – The Twist Image Podcast. Christopher S. Penn scares me (in
Continue readingHow To Build A Media Empire
The struggle for traditional media to survive gets ever-more complicated. The slowing down of the holiday season, a worsening economy
Continue readingBreaking News On The Internet
Media is changing much faster than you think. Today, Pew Research announced that the Internet has overtaken Newspapers as a
Continue readingSPOS #135 – The Death of Newspapers Is The Death of Democracy
Welcome to episode #135 of Six Pixels Of Separation – The Twist Image Podcast. We are getting close to that
Continue readingTransparency Is The Starting Point – Credibility Is The Finish Line
What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where
Continue readingTrust Is Non-Transferable
Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took
Continue readingSPOS #134 – Chris Brogan On Trust And Advertising
Welcome to episode #134 of Six Pixels Of Separation – The Twist Image Podcast. This might be a little more
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingSPOS #133 – How To Grow With Social Media
Welcome to episode #133 of Six Pixels Of Separation – The Twist Image Podcast. Most of the content on today’s
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
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