It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
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The New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingBots And The Next Wave Of Marketing
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingA More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingThe Act Of Advertising
What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of
Continue readingDon't Forget The Message
“The medium is the message.” You know this infamous saying. It was introduced to the world in Marshall McLuhan‘s book,
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingContent Is Not Advertising
Sadly, many people believe that content is the new advertising. I don’t. The other week, I was interviewed by Rich
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingWhy The Newspaper Business?
There was some news in the media about my future yesterday. Let me start off with this: I am not
Continue readingWhat Do You Want Your Content To Do?
What do you want your content to do? Have you asked this question? Do you ask it before you begin
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
Continue reading12 Years
September 29th, 2003. That’s when I wrote my first blog post. 5000 posts later… and here we are. Deaths. Births.
Continue readingJust Say "No" To Content
Learn how to say “no” when it comes to your content. We live in a “content is everywhere” world. This was
Continue readingGetting Lost In YouTube Will Help You Find Your Content's Soul
I went down deep into the YouTube rabbit hole. I didn’t think that I would ever get out. For me,
Continue readingHow The TV Industry Just Hurt Television Advertising
What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done
Continue readingThe Four Outcomes Of Content
What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it
Continue readingThe Agency Is Dead. Long Live The Agency.
How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or
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