Welcome to episode #519 of Six Pixels Of Separation – The Mirum Podcast. Nothing makes me happier than when people
Continue readingTag: advertising
Don't Confuse An Influencer With Influencer Marketing
Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with
Continue readingInternet Trends 2016
Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner
Continue readingSix Links Worthy Of Your Attention #309
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingA More Elegant Question About Publishing And Money
How are publishers going to make money? That is the question that everyone in the media wants an answer to.
Continue readingThe Truth In Digital Advertising
Don’t believe every headline that you read. There has been a long-standing statement that, “people hate advertising.” For years, I (and many
Continue readingPoets And Plumbers And The Future Of Advertising
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
Continue readingThe New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingBots And The Next Wave Of Marketing
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingA More Elegant Question About Ad Blocking
Ad blocking is a huge problem. And, if you don’t think ad blocking is a huge problem, consider that it
Continue readingThe Act Of Advertising
What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of
Continue readingDon't Forget The Message
“The medium is the message.” You know this infamous saying. It was introduced to the world in Marshall McLuhan‘s book,
Continue readingShould We Rate Ads Or Just Watch Them?… Or Neither
We have been voting with our eyeballs. It’s plain and simple. Impressions, GRPs and mix in some repetition. It turns
Continue readingContent Is Not Advertising
Sadly, many people believe that content is the new advertising. I don’t. The other week, I was interviewed by Rich
Continue readingApps Are Media
This might take some time for brands to wrap their heads around. “Content is media.” This may feel like a
Continue readingWhy The Newspaper Business?
There was some news in the media about my future yesterday. Let me start off with this: I am not
Continue readingWhat Do You Want Your Content To Do?
What do you want your content to do? Have you asked this question? Do you ask it before you begin
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
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