Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingTag: advertising
Content As Advertising
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business
Continue readingPushing Through The Pain
I have no idea what I did to my back… but it’s bad. Really bad. When I used to do
Continue readingBrands Can Have Real Conversations
Are there any real conversations happening out there? It’s been a long day. I hopped an early flight to Boston
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingThe Disruption Complex In Business Today
Episode #418 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #418 – The Disruption Machine With Bob Knorpp
Welcome to episode #418 of Six Pixels Of Separation – The Twist Image Podcast. Bob Knorpp may be best known
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingThe Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingFacebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue readingDecide Now: Pageviews Or Real Depth
It’s hard to get both. Pageviews, clicks, shares… that is the common currency of online marketing these days. Don’t kid
Continue readingBirds And Lions. New Platforms And New Engagement
Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie?
Continue readingWe Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
Continue readingFrayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingIs Your Work Your Hobby?
I tried to take electric bass lessons. It didn’t last long. I know so many people who attempt to start
Continue readingCan Products And Services Be More Social Than Humans?
Can technology make marketers suck less? One could argue that social media – for all of its wonders – has
Continue readingThe Most Impressive Trends In Digital Media
If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
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