It’s a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens
Continue readingTag: advertising
Is The Publish Button Evil?
The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier
Continue readingYour Content Is Kidding No One
How is your content marketing strategy coming along? There’s a thorn in my side. It’s a content thorn. It’s ruining
Continue readingAmp Up Your Online Video Knowledge With Mark Cuban
Marketers don’t know that much about online video. We think that we do. We don’t. That statement is not meant
Continue readingThe Conflict Of Media… And Digital Media
Well, this is uncomfortable. I spend a lot of time – in boardrooms and on stages across the world –
Continue readingWhat You Don't Know About David Carr
**David Carr was one of my secret weapons.** I once, jokingly, referred to myself as a *”Media Hacker”*. The title
Continue readingWhat Really Happened At CES… And Does It Matter For Marketers?
**Do you wish that you could go to CES in Las Vegas?** For many marketers, going to the [Consumer Electronics
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingSometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingIn A World Of Stuntvertising, Taylor Swift Schools Brands
**Make them cry.** When speaking to marketers about what kind of advertising works, the answer still remains the same: brands
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingThe Thing About Serial And The Golden Age Of Podcasting
**”Did you catch the season finale of Serial?”** If you’re into podcasting (like I am), there is not a finer
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingThe Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingHow Your Brand Should Tell A Beautiful Story
Before you do anything, please watch this: It’s almost perfect, isn’t it? I don’t even own that much clothing from
Continue readingWhere Does Amazing Work Come From?
Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn’t
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingThe Five Business Books That Permanently Changed My Life
We buy a lot of books. Many of them don’t get read. Sadly. I’m just as guilty as the next
Continue readingBe Like Apple
Don’t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
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Never another podcast episode or article 