Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingTag: advertising
Is Your Work Your Hobby?
I tried to take electric bass lessons. It didn’t last long. I know so many people who attempt to start
Continue readingCan Products And Services Be More Social Than Humans?
Can technology make marketers suck less? One could argue that social media – for all of its wonders – has
Continue readingThe Most Impressive Trends In Digital Media
If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingThe End Of Liking A Brand In A Move Towards Anti-Social Media
Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York
Continue readingGoogle's Third Wave Of Innovation
Is it normal that a search engine is buying up all of the robotics and drone companies? If you’re in
Continue readingLet's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingAre Brands Ready For The Instagram Economy?
When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three
Continue readingAds Worth Watching… And Spreading
Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has
Continue readingThe Naked Brand And The Future Of Marketing
Society blames advertising for a lot of things. Here’s the truth about advertising: it’s role is to get the consumer
Continue readingAwards Worth Winning
Are you cynical of people who win awards or make some kind of bestsellers list? Whether it’s the New York
Continue readingMarket What Works. Get Schooled… Seth Godin Style
Are you interested in taking a very modern course in marketing? With each and every passing day, I get a
Continue readingWhere Is The User Manual?
How does that coffee machine work? I’m not a big coffee drinker. Too much caffeine does not play well with
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue reading16 Billion Things To Think About
It keeps happening. Something pops up on Twitter, or in your Facebook newsfeed or via email that has you shaking
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
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