Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar
Continue readingTag: advertising
Great Content Is The Least Of Your Worries
If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer
Continue readingChange Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue reading(Almost) No One Is Seeing Your Content
Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to
Continue readingThinking Of You
It’s getting late. Most of you are settling in to the holidays. Family and friends. I’m doing the same. Because
Continue readingWhat Does Facebook Do Next?
I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many
Continue readingThe Future Of Digital 2013
Business has changed. This was the pure sentiment of my second book, CTRL ALT Delete, which came out this past
Continue readingWhat Facebook Knows About Innovation (That Every Brand Should Pay Attention To)
Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the
Continue readingConfessions Of A Real Life Mad Man
Episode #382 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #382 – Confessions Of A Real Life Mad Man With George Parker
Welcome to episode #382 of Six Pixels Of Separation – The Twist Image Podcast. One of my business partners at
Continue readingThe Price Of Personalization
What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves,
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
Continue readingFake Traffic, Bots And Faker Websites
Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about
Continue readingLeadership Skills For Life Or How To Ask Better Questions
Do you truly understand the things that are being said to you at your work? This is a true story:
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingMalcolm Gladwell Overdose
Get ready for the heavy brunt of publicity and advertising around Malcolm Gladwell. And remember this: all of it is
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingThe Marketing Of Things
We put brands on everything. Think about it this way: we put brands on everything and we’re putting the Internet
Continue reading7 Reasons Why Marketers Should Be Twerking Miley Cyrus
Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But,
Continue readingYour Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue reading
Never another podcast episode or article 