It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingTag: advertising
The Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingThe Inferior Brand
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably
Continue readingThe Billion Dollar Branding Play
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be
Continue readingStaggering Stats And The New Reality
Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago.
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingThe Niche Of Things And Other Stuff
When was the last time you went to a conference and took twelve pages of detailed notes? Here’s a truism:
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingThe Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then
Continue readingIs Google Breeding An Army Of "Glassholes"?
The Post PC world will not be kind to advertising as we have known it. There are two trains of
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingMaybe You Should Quit New Media
If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
Continue readingThe Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingBitcoin And The Future Of Business
Facebook is a license to print money. As far as social media goes and the growth of online social networking,
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingThe Lean Analytics Model
Episode #351 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #351 – The Lean Analytics Model With Alistair Croll
Welcome to episode #351 of Six Pixels Of Separation – The Twist Image Podcast. Every week (on Saturday), the blog
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