Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
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The Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingBitcoin And The Future Of Business
Facebook is a license to print money. As far as social media goes and the growth of online social networking,
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingThe Lean Analytics Model
Episode #351 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #351 – The Lean Analytics Model With Alistair Croll
Welcome to episode #351 of Six Pixels Of Separation – The Twist Image Podcast. Every week (on Saturday), the blog
Continue readingThe Merits Of "Like" When It Comes To Real Relationships In Marketing
Episode #350 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #350 – Can't Buy Me Like With Bob Garfield And Doug Levy
Welcome to episode #350 of Six Pixels Of Separation – The Twist Image Podcast. There’s a new book in town
Continue readingAds Worth Spreading 2013
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth
Continue readingA Brand Of People
It’s strange how much of a brand’s foundation is laid by the people who represent it. It could be a
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingCopying Apple
It’s like an itch that you just can’t scratch. Something has been bothering me, lately. It’s not overt. It’s not
Continue readingThe Thing About Facebook And Brands
What should a brand do on Facebook? That question above… the one about brands on Facebook… yesterday, I got that
Continue readingRobots And Makers And Drones… Oh My!
Something new about something new. At the beginning of this year, I started a new blog. Shhh, don’t tell anyone
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe Right Fit
What makes great advertising work? Whether you’re watching a panel discussion at the Cannes Lion or reading an article in
Continue readingIs Amazon The Future Of Media?
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),
Continue readingThe End Of The Smartphone
What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it
Continue readingGreat Marketing Is Utilitarian
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But
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