When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingTag: advertising
The iPad Should Be Free
Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor
Continue readingThe Most Powerful Stat You Need To Know About Online Video
Online video was supposed to be this massive competitor to TV, wasn’t it? It turns out that online video is
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingThe End Of Conversation
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at
Continue readingThe Gift Of Facebook
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingAnother Kind Of Advertising Agency
Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins?
Continue readingBefore You Hire A Digital Marketing Agency
"What can you do for me?" Without a question, this is the number one question I get asked when potential
Continue readingThe Resurrection Of Podcasting
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingWhat Seth Said
I’m not a marketing apologist. For everything that marketing can be, it isn’t. The truth as to why I am
Continue readingPop Goes The Social Media Bubble
Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word:
Continue readingUnbranded Content Marketing
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about
Continue readingMarketing Is Dead
It’s a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog
Continue readingOn Knowing (And Experience)
How old should a Social Media Manager be? It’s not hard to create an online firestorm by blogging something that
Continue readingThe Marketing Problem Is Simple: There Are Too Many Ads
As a brand, do you find it hard to put your message in front of the right audience? This used
Continue readingBuying Friends, Followers And Likes
I got the call yesterday. A national radio program was doing a segment on brands who buy Facebook likes and
Continue readingSPOS #314 – Social Business By Design With Peter Kim
Welcome to episode #314 of Six Pixels Of Separation – The Twist Image Podcast. I’ve been friends with Peter Kim
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Never another podcast episode or article 