Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
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Your Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingTop 15 Rules For Business Writers
Are there rules for great writing when it comes to business? I am often asked where I find the time
Continue readingAre Brands Ready For The Instagram Economy?
When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingUnbranded Content Marketing
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about
Continue reading…And You Will Know Us By The Trail Of Content
What’s your endgame? You won’t be surprised to know that so few brands actually have an answer to that one,
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingYour Marketing Drivel That Is Supposed To Be Content
What makes content dance? Whether it’s a Twitter feed, a Facebook page or a corporate Blog, I’m often asked for
Continue readingWhen The Web Is Considered An Inferior Media
Going back a few years, the Internet was not considered a credible media source. That changed, but it’s changing again.
Continue readingThe Saddening State Of Mass Media
There has been a lot of talk – both in traditional and online media – about the Government’s desire to
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue readingTransparency Is The Starting Point – Credibility Is The Finish Line
What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where
Continue readingTrust Is Non-Transferable
Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took
Continue readingContent Play
I need to find the source for the quote: "reputation is the new PageRank." I’ve been thinking a lot about
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