Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
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Social Media Is A Big Waste Of Time
You know the drill, the minute something becomes popular, some report comes out making claims about how much money is
Continue readingDoes Complaining About Customer Service In Social Media Make A Difference?
Episode #222 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #222 – Jaffe And Joel #9 (Across The Sound 9.20)
Welcome to episode #222 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #9.20 of
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingDebating Old Spice, New Media And Old Media With Joseph Jaffe
Episode #213 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #213 – Jaffe And Joel #7 (Across The Sound 7.20)
Welcome to episode #213 of Six Pixels Of Separation – The Twist Image Podcast. Joseph Jaffe is widely regarded as
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingAdvice To A Marketing n00b
It must be that time of year, but there seems to be a more solid flow of personal requests for
Continue readingWhat Is Your Homepage?
One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is
Continue readingSo Many New Advertising Platforms, So Little Time…
Episode #199 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #199 – Jaffe And Joel #4
Welcome to episode #199 of Six Pixels Of Separation – The Twist Image Podcast. Joseph Jaffe is widely regarded as
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingSocial Media Agency Or Digital Marketing Agency? The Debate Rages On
Episode #187 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #187 – The Digital Marketing Agency Debate With Joseph Jaffe And Aaron Strout
Welcome to episode #187 of Six Pixels Of Separation – The Twist Image Podcast. Here is a pretty heated (but
Continue readingSocial Media Gurus – That Old Chestnut
Who should own Social Media? It’s starting to feel like we’re constantly trotting out the same old dead horse to
Continue readingThe Present And Future Of Media – Big Trouble Or Huge Opportunity?
Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader – depending
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingMarketers Are Behind The Times
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry
Continue readingIn World
When was the last time you thought about virtual worlds? Do you have an avatar? When was the last time
Continue readingVirtual Worlds Get Some Real World Marketing Push
I don’t like the slagging of Second Life and Virtual Worlds. I know the concept of Virtual Worlds (and why
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