Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
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Tag: adwords
Does Speed Need A Speed Bump?
Everything is moving faster. Brands must move faster. We hear this everywhere… all of the time. Is it true? We
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingStop Being A Digital Immigrant
This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes,
Continue readingFacebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue readingSix Links Worthy Of Your Attention #170
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe Gift Of Facebook
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingThe Misery Of Monetization
Do you know which brands struggle with monetization? It’s not a trick question and the answer is pretty obvious: any
Continue readingPop Goes The Social Media Bubble
Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word:
Continue readingThe New Media Diet
How much media can you switch through in an hour? For years, new media speakers would tell the story of
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingIs Advertising The Future Of Twitter?
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
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