Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
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Social Media Gurus – That Old Chestnut
Who should own Social Media? It’s starting to feel like we’re constantly trotting out the same old dead horse to
Continue readingWhat's In Your Bag?
Wouldn’t you just love to snoop around in other people’s work bags (or briefcases) to see their gear and what
Continue readingIt's A Matter Of Trust
Every day people ask, "does Social Media really work?", "can it grow my business?" or "can you make any real
Continue readingThe Good Client
One of the hardest things to do is to choose a Digital Marketing agency. Here’s why: In the traditional advertising
Continue readingAffiliate Links In Twitter Will Sink Marketing To A New Low
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It’s About
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingNew Media Might Not Be Able To Save The Newspaper Industry
The newspaper industry is in big trouble. That’s the general sentiment you hear when looking at how that industry is
Continue readingSearch Engine Optimization, Affiliate Marketing And Other Deep Dark Secrets
Fact: if people can figure out a way to make more money, they will. And, it doesn’t matter if it’s
Continue readingOnline Social Networks And Advertising Don't Mix
With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the
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