What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingTag: analytics
Marketing Needs To Be About What's New
The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes
Continue readingStop Being A Digital Immigrant
This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes,
Continue readingConsumers Want Personalization And Privacy
Have you ever shopped on Amazon? Probably one of the stupidest questions ever asked in 2015. Especially, when it’s being
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingDigital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingSometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingThe Point Of Creativity In Business
**The point of creativity in business is to tell and/or sell.** For some reason, the statement above is seen (by
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingLife After Digital
Social media and digital technology are ruining everything. Is the selfie the end of civilization as we know it? Have
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingWas Eleven Years Of Relentless Blogging Worth It?
It was eleven years ago today… Actually, that’s a bit of a lie. I started blogging eleven years ago yesterday.
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingWhat Is Your Media Really Trying To Do?
That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingThe Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingSix Links Worthy Of Your Attention #207
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingWhat Mad Men Skills Do You Need To Rock Your Marketing?
We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
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