Episode #594 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingTag: audience
SPOS #595 – Into The Speaker Lab With Grant Baldwin
Welcome to episode #595 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingHow Did We Do In Content Marketing For 2017?
Can you believe that 2017 is almost done? Your content feed is about to inundated with the classic (and link-bait
Continue readingLessons From 14 Years With Six Pixels Of Separation
Today almost got away from me. I looked at my day’s meetings and realized that today – September 29th, 2017
Continue readingIn Defense Of Being Deeply Offended
It’s happening a lot. It’s happening a lot more than it should. It’s an angrier world out there. Back in
Continue readingThe Audience (Formerly Known As The Audience)
Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingWill You, Brands Or Big Media Be The Star Of Snapchat TV?
In the past few months, we’ve seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM
Continue readingWhat They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingIn Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingThe Billion Hour YouTube Rabbit Hole (And It's Growing)
It can often be a sad state of affairs. I don’t know about you, but when someone send me a
Continue reading4 Ways To Lead With Authenticity In Uncertain Times
There is something that all great leaders do. There is something that all great leaders do that we can all
Continue readingThe Frightening Ramifications Of High-Frequency Advertising
If you think that creativity will be safe from the automation of everything, you are wrong. It’s not a question
Continue readingThe Easiest Way To Navigate This Media Minefield
It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue reading7 Steps To Define Your Content Center Of Excellence
“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
Continue readingFind Your Brand's Content Marketing Groove
You have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingWhere Is Content Marketing Headed In 2017?
Here’s my prediction for content marketing in 2017… The “owned” versus “rented” platform discussion is naturally going to shift to
Continue readingLess Money. Less Traffic. Advertising In Chaos?
Who benefits from a world where advertising is getting less money and there is less traffic for the content? This
Continue readingDon't Confuse An Influencer With Influencer Marketing
Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with
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