With each passing day, the blogger – as we have known them to date – is fading. That may sound
Continue readingTag: audience
The New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingWas Eleven Years Of Relentless Blogging Worth It?
It was eleven years ago today… Actually, that’s a bit of a lie. I started blogging eleven years ago yesterday.
Continue readingBlogger Burnout
It’s not just blogs. There’s burnout at every social media turn. Maybe not on the consumption side, but on the
Continue readingHow To Make Everything You Say A Treasure To Your Audience
My first time attending the TED conference was a bit of a disaster. In fact, it’s a miracle that I
Continue readingWe Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online
Continue readingOne Last Comment About Blog Comments (Hint: They're Back)
I’ve missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingWhy Every Brand Should Build An Audience
Episode #403 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #403 – How To Build An Audience With Jeffrey Rohrs
Welcome to episode #403 of Six Pixels Of Separation – The Twist Image Podcast. There are few people as passionate
Continue readingThe Failing State Of Content Marketing
Simply put: there is too much content in too many places. While some may contend that the "cream always rises
Continue readingHow To Give A Great Presentation (Seriously)
You’re doing it wrong. People hate it when someone says, "you’re doing it wrong," but trust me… you’re doing it
Continue readingHow Did You Do That? It's Magic!
You can blame The Ninja on this one. I call Christopher S. Penn, "The Ninja," for a myriad of reasons.
Continue readingYour Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue readingA Real State Of Independence
It’s easy to get caught up in the news. Whether you are celebrating the Fourth of July (and, if you
Continue readingBuild A Platform
There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a
Continue readingCommunicating Without Words
"Words account for only 7% of all communication." That’s one data point that has been kicking around forever. The translation
Continue readingBrands Need To Think Like Artists
It’s amazing how content finds you, isn’t it? Brands feel the need to impress. They do this by trying to
Continue readingWhen Traditional Media Fails To Understand New Media
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels,
Continue readingBreaking All Of Twitter's Rules
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles,
Continue readingThe Fleeting Value Of Content
Most content screams into an empty universe. It’s nice to create content with the intent of reaching a broad and
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