What does it take to get paid to speak? What does it take to get a speaking bureau to represent
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"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingThe Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
Continue readingThe Thing About Disruption
How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf
Continue readingIs Your Brand Story Documentary-Worthy (Like Shopify)?
Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have
Continue readingAlgorhythms For Marketing Transformation
The real world teaches you real lessons. I’ve been on the road working, nurturing, tweaking and developing a brand new
Continue readingHow Your Brand Should Tell A Beautiful Story
Before you do anything, please watch this: It’s almost perfect, isn’t it? I don’t even own that much clothing from
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingThe Complexity Of Simplicity
Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your
Continue readingIs Social Media Right For Every Business?
A great man once said, "Do or do not; there is no try." Fine, it wasn’t a great man, but
Continue readingYour Company Is A Media Company
One of the big ideas that comes out when we discuss Social Media is that any company can now publish
Continue readingOn Being Findable
If someone can’t find you off of a simple search engine query, all is lost. It doesn’t matter if you’re
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