When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
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The Four Outcomes Of Content
What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingDesigning A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
Continue readingThe New Media Diet
How much media can you switch through in an hour? For years, new media speakers would tell the story of
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingSix Links Worthy Of Your Attention #55
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Future Of Display Advertising (It's Bigger Than You Think)
Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
Continue readingOnline Advertising Sucks
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may
Continue readingDon't Suck
Are you worried about bad customer reviews online? Don’t suck. Social Media won’t save you if your products and services
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
Continue readingThe Moment Of Truth
Are people willing to pay for what you do? You can create great content. That content can generate all kinds
Continue readingNo Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
Continue readingMarketers Are Behind The Times
As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
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