There was a time when I thought all display advertising was ”meh.” I have reasons (and deep) rationale to think this
Continue readingTag: banner ads
Digital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingGoogle Takes Another Swipe At Newspapers And Magazines With Fast Flip
Traditional print media companies got the Internet all wrong. It started off in the wrong place and it seems like
Continue readingWhere Influence Lives
"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue readingMost Magazine And Newspaper Sites Are Tricking You (And Their Advertisers)
Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do
Continue readingWhy Behavioral Targeting May Not Be The Future Of Online Advertising
Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along
Continue readingRSS Advertising Yes – Podcast Advertising No
"’RSS and podcasting have both gone a little bit silent,’ he said. ‘Podcasting is a bust, and RSS was lumped
Continue readingOnline Social Networks And Advertising Don't Mix
With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the
Continue reading
Never another podcast episode or article 