Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
Continue readingTag: banner advertising
The Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingLooking Beyond The Banner Ad
Banner advertising never had a chance. And that’s not a cynic of advertising talking, but rather someone who spent the
Continue readingThe Web Has Failed Advertising
Think about this: the Web has failed advertising. Hasn’t it? This was the question Marketing Magazine asked yesterday following an Advertising
Continue readingMedia Hacks Audio Podcast #31 Is Now Live
Episode #207 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #207 – Media Hacks #31
Welcome to episode #207 of Six Pixels Of Separation – The Twist Image Podcast. It’s not about whether or not
Continue readingThe Fuss About Facebook
You can’t poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues.
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingSPOS #153 – Media Hacks #8
Welcome to episode #153 of Six Pixels Of Separation – The Twist Image Podcast. As usual, this is confusing because
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingBanner Advertising… On Death And Dying
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads
Continue reading
Never another podcast episode or article 