Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
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When Everybody Gets It Wrong
Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let’s start here: this is
Continue readingBeing Against Programmatic
For the record: don’t be against programmatic. Programmatic is scary business for the marketing industry, but it’s here and it
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