Should we abandon our office space forever? There is so much in news about massive companies no longer wanting to go
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The Politics of Influencer Marketing
There’s no stopping fake news and social media politics if we don’t look at the influencers. This past Sunday, I
Continue readingGenerating Ideas, Differentiation And The Future of Advertising
Where do the best ideas in advertising come from? This past Sunday, I discussed where mind-blowing ideas come from in
Continue readingDo We Blame The Algorithms When Advertising Goes Wrong?
When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. And you thought
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