What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves,
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The Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingThe Power Of Direct Relationships
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
Continue readingThe Case For Myspace
In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize
Continue readingWhy Behavioral Targeting May Not Be The Future Of Online Advertising
Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along
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