My perspectives on the near-future of Generative AI is less optimistic than others. First: AI, including the Generative AI tools
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Tag: bob knorpp
Extra! Extra! Social Media Says ‘Bye-Bye’ To The News?
It’s not just Canada that is dealing with the news business. Axios is reporting that, Social Media Traffic To Top
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On Advertising Models, Targeted Advertising And Brands Podcasting
Advertising is changing more than we know it. Look no further than the conversations that we’ve had in the podcast
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The Metaverse Is The Future… Is The Future Bright?
As we think about the metaverse and virtual worlds, we might want to think more about who we want to be…
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On Being Socially (And Media) Responsible
There are going to be big questions asked of social media in the coming days and months. Social media is
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The Case For Space (Office Space, That Is)…
Should we abandon our office space forever? There is so much in news about massive companies no longer wanting to go
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Facebook And Advertising’s Strange Path Forward
Will big brand’s boycott of Facebook advertising change Facebook and the state of social media? With every passing day, more
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Digital Advertising’s Moment Forward
Has digital advertising disproved the skeptics? If there’s an advertising contraction, who might survive and thrive? As little as a few weeks
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It Took A Global Pandemic To Change How We Work
Is it possible for brands to stay relevant? Does working from home really work? Where have all the freelancers gone?
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The Politics of Influencer Marketing
There’s no stopping fake news and social media politics if we don’t look at the influencers. This past Sunday, I
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Generating Ideas, Differentiation And The Future of Advertising
Where do the best ideas in advertising come from? This past Sunday, I discussed where mind-blowing ideas come from in
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The Future of Cash May Be Facebook
In Libra We Trust? Back in 2011, I published an article titled, F-Commerce – Rise Of The Facebook Consumer, that
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The Value of Brands, Advertising Agencies and Holding Companies
The changing face of marketing agencies and the brand’s evolution. Alternative holding companies are claiming that they hold the secret
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The Super Bowl Ads Were Better Than You Think
The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a less
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What A Year! (In Review)
Well, that was something, was it not? It has been – without a question – a very strange year in
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The Anywhere Aisle
What ever happened to social shopping? Social shopping has had failure to launch. Multiple times. How come social shopping never
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Social Media Consolidation And The Fate of Snapchat
Consolidation is everywhere. Does that mean that Snapchat is about to get gobbled up? There’s been a lot of heat
Continue readingEvolving Masculinity In Marketing While Dealing With The Elephant In The Room
How does marketing to men change in world where the role of the male has evolved so dramatically? It’s a
Continue readingDo We Blame The Algorithms When Advertising Goes Wrong?
When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. And you thought
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingWhen Everybody Gets It Wrong
Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let’s start here: this is
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