Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
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Noodling Towards Greatness
This is not supposed to be Shakespeare. I don’t toil and sweat over every character, every word, every sentence, the
Continue readingThe Power To Smile In A Digital World
**What does true customer service look like?** Marketing is edging ever-closer to customer service, and vice-versa. That may not be
Continue readingCan Products And Services Be More Social Than Humans?
Can technology make marketers suck less? One could argue that social media – for all of its wonders – has
Continue readingYou Are The Company That You Keep
It’s a question of scruples: is what you do off of the company’s time any of the company’s business? It’s
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