“Make your complexity invisible to everyone else.” I don’t know who said that line, but I do love it (and
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Tag: brand experience
Denise Lee Yohn On The Brands To Watch In 2020 – This Week’s Six Pixels of Separation Podcast
Episode #701 of Six Pixels of Separation is now live and ready for you to listen to. What brands should
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SPOS #701 – Denise Lee Yohn On The Brands To Watch In 2020
Welcome to episode #701 of Six Pixels of Separation. Here it is: Six Pixels of Separation – Episode #701 –
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Steve Susi Talks Brand, Loyalty And Information – This Week’s Six Pixels of Separation Podcast
Episode #682 of Six Pixels of Separation is now live and ready for you to listen to. Steve Susi began
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SPOS #682 – Former Amazon Executive Steve Susi Talks Brand, Loyalty And Information
Welcome to episode #682 of Six Pixels of Separation. Here it is: Six Pixels of Separation – Episode #682 –
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The Myth of Growth
Growing a business is often a surefire way of killing a business. For the past ten years, I’ve frequented a
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Hello, Voice – Smart Audio Is The Now/Next Frontier
This I know: Smart Audio is the now… and the next of where things are going. From a purely data-driven
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The Failed State of Digital Advertising
My digital advertising customer experience sucks. Big time. I’m speaking at a conference soon, and wanted to know what the
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It’s Pretty Simple: Make Better Ads
If only it were that simple. But, it kinda is, right? For over two decades, I have repeated the same
Continue readingThe Long Tales – The Best In Business Innovation Content – Issue #3
Welcome to the 3nd edition of The Long Tales – the best in business innovation content. If you believe that
Continue readingDenise Lee Yohn Fuses Branding And Culture – This Week's Six Pixels Of Separation Podcast
Episode #608 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #609 – Denise Lee Yohn Fuses Branding And Culture
Welcome to episode #609 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingThe Rise And Fall Of Thought Leaders, Gurus And Experts
Define “success.” This could get ugly. Recently, someone I would define as “successful” posted a warning about how many experts,
Continue readingMr. Zuckerberg… Tear Down That Algorithm
Every time that Facebook changes their news feed (and the algorithm that feeds it), Facebook changes. Some of those changes
Continue readingWhy Facebook Is Cleaning Up The Neighborhood
Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingWhat Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue readingBe The Brand That You Wish To See In The World
Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingThe Way That Content Is Changing Is Not Good For (Most) Brands
Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
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